WROC 2010

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Wisconsin Regional Orthophotography Consortium (WROC)

Purpose and Benefits

The Wisconsin Regional Orthophotography Consortium (WROC) is a multi-entity group led by seven regional planning commissions (RPCs). The goal of the consortium is to build and sustain a multi-participant program to acquire digital orthoimagery and elevation data throughout Wisconsin. WROC is planning for imagery projects in 2010. The WROC approach brings a number of potential benefits to its members, including cost savings, specifications and standards support, data sharing between members and partners, and procurement support.

To facilitate a cooperative approach for orthoimagery data acquisition, WROC is working with the Wisconsin land information community to strengthen relationships between local, regional, state, and federal entities. The benefits of a consortium approach, however, should not come at the expense of meeting each member’s specific needs. To that end, WROC is designed to allow all participants to receive products and services tailored to their individual geospatial needs.

WROC went through a quality-based selection (QBS) process in May 2008 to select a mapping and imagery consultant. The final outcome was the selection of the Ayres Associates/Aero-Metric team for the 2010 WROC program. The Ayres Associates/Aero-Metric team is currently planning a 2010 spring leaf-off flight for aerial imagery acquisition using Intergraph’s DMC digital mapping camera. Options will be available for color, color IR, and black-and-white digital imagery. Options will also be available for different pixel resolutions and map accuracies. Additional geospatial products and services – namely, photogrammetric mapping, LiDAR, and remote sensing data – are also available.

Please read the WROC 2010 White Paper or WROC Fact Sheet or contact a WROC representative for more information on the program.